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Innovative solutions to get your product developed and launched.


1. What if I only have an idea for a product, but not an actual design can you still help me?

Absolutely! We have a team of experts that have created products from scratch and we know what it takes to make a successful product. Although it is much easier if you have the product concept already decided, we can offer our expertise to help you design the product around the idea. We can also help tweak a product to make more marketable and easy to use. We suggest having a drawing or home-made prototype which will help significantly with the product evaluation. The prototype does not necessarily need to work or be perfectly designed, but some sort of example will be very helpful in understanding the concept.

2. Do I need to use all of your services? What if I only need help having a prototype made?

You do not need to use all of our services. Our services are tailored to each of our clients. We will meet with you one on one to evaluate the product and decide the best plan of action. We will offer options for all stages of the process and you may choose to use some or all of the services that we present to you. Someone may have a product already developed and manufactured, but they can’t seem to get anywhere with sales or get the product in front of the right buyers. We can help with just this portion if necessary. We have also had clients come in with a patent, but have not manufactured the product. They may only need us to source a good manufacturer that can make their product for the least amount of money. We have many services we offer and we can work out a plan that is perfect for what you want to achieve.

3. Why should I use your company versus doing it on my own?

There are a multitude of reasons to use our company versus doing it on your own, but the most important ones are because you will save time and money! After personally developing products on our own we know that it can be very overwhelming. Having gone through the process from beginning to end we also know what works and what doesn’t. There are so many things that can go wrong and the mistakes can be costly. We are here to help prevent these costly mistakes and get your product to market in the fastest manner possible. Using the manufacturers we source will most likely save you thousands of dollars in the end because we know how to get the absolute lowest pricing on prototypes and production. In addition, your level of risk from using unknown manufacturers will be reduced as we have long standing relationships with everyone we work with. Also, we have an enormous database of PR and buyer contacts that would take months if not years to cumulate on your own. It is very difficult and extremely time consuming to get products in front of the right buyers on your own. Connecting you to these contacts immediately will increase your chances of getting your product picked up by retailers and achieving success.

4. What work will I be required to do?

While we will do our best to guide you through each stage of the development and launching process, you will still be doing a majority of the work. You must be dedicated to your product’s success or it will not work. We cannot emphasize this enough. You will be involved in all decision making and must make time to work towards the ultimate goal of launching your product and making it a success. If you do not put in the time and effort to make your product a success you will be wasting all of our time. Please make sure you are ready to take on this challenge.

5. What sort of products have you developed?

We have personally and professionally sourced and developed products ranging from: various consumer products, technology products, exercise equipment and exercise products, fashion products including clothing, jewelry and accessories, and many more. We can help with most every product you can imagine and if we can’t we will let you know right away. We do not take on projects that we cannot help develop.

6. How long does it take to develop a product and launch it into the market?

The time it takes to create a product and actually launch it into the market can take anywhere from 7 months to 2 years. It all depends on the complexity of the product. Many people do not realize how much time and effort goes into to creating a product. We have a very strict step by step process that we follow to ensure that everything is done correctly. We will go over this in detail with you so that you will have a realistic expectation of the whole process.

7. What is a patent and will I need one for my product?

As defined by the US Patent and Trademark Office: A patent is a property right granted by the Government of the United States of America to an inventor “to exclude others from making, using, offering for sale, or selling the invention throughout the United States or importing the invention into the United States” for a limited time in exchange for public disclosure of the invention when the patent is granted. There are two types of patents that will most likely be applicative to your product, a utility and/or a design patent. Having patent protection in place can prevent others from copying your invention. Our experts will walk you through this process and see what type of patent, if any, is best for your product.

8. What are the estimated total costs from beginning to end to launch my product?

This is another question that really depends on the complexity of the product. The cost of a prototype can range from $400 to $2,500. The first round of production for one single product can range from $5,000 to $25,000 and up. A benefit of using our company is the fact that you will be able to order a smaller first run due to our relationships with our manufacturers. Having this capability allows you to test the market with your new idea with a smaller investment. Patent and trademark fees are additional and will add to this cost. There are other costs to get your product ready for retail once you have your product manufactured which can range from $2,000-$15,000 and up. This will vary from client to client. We will discuss this more during the consultation.

9. What if I cannot afford to produce my idea, are there any funding options to help me get my product to market?

Absolutely! Once we evaluate your product and know that we can help develop it, we can also help you raise funds for the project. This can be done several ways including seeking a licensing agreement or seeking outside investors. We have experts on our team that specialize in this process and we will go over all options in your consultation.

10. What is a licensing agreement and how do I know what is the best for my product?

In a license agreement the licensor (you, the owner of the product) grants permission to the licensee (usually a larger established company) the right to sell or market your product or idea. For example, say you invent a better type of light bulb that saves energy. You may want to license this product or technology to a large company like Phillips due to the fact that they have the immediate capability to market and sell the product to the masses. If you were to try and market a product like this on your own it would take years and may not be a success because it is just one product. We will discuss this option with you after the product evaluation.

11. If I work with you will my product be a success?

While there are no guarantees, with our team of experts that have all of the right connections and knowledge, along with your dedication, your chance of having a successful product will be dramatically increased versus doing it on your own. There is no greater reward than to see your product that you have worked so diligently on in a store being well received by the consumer. We are ready to take on this challenge with you and make your dream a reality.



From concept to market, we can help every step of the way.

Product Development

We will help you develop your idea into a product.

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We will help you build a
prototype and find a manufacturer.

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Product Launch

We will help get your product
into the market and in front of buyers.

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Customer Products & Reviews

“I would recommend getting your product sourced through That’s Genius. Geneva and her team were able to get my prototype made and get pricing for mass production in a matter of weeks after I had been looking for months. And the pricing was much less than the quotes that I had gotten on my own. I was very satisfied and I am excited to move forward with launching my product with her team.”

“The experts at That’s Genius knew exactly how to help me design my product to make it more marketable and explained to me how and what type of patent I could file. I would have done it all wrong if I had not gone through the development process with the wonderful team at That’s Genius. I now have a product in production and a patent filed for much less money than I thought it would take. If you do not know what you are doing or where to begin with your idea, this is the place to start.”